Project management Research & ideation Creative development Graphic design Product naming Packaging design Interactive design Implementation management
Omved Therapies a manufacturer and retailer of natural & holistic hair, skin care and wellness products rooted in Ayurveda concepts based in India partnered up with Whitespace as part of their rebrand. The concept of the new identity was ‘Pure India’ - a fresh take on natural products and re-introducing traditional holistic health and wellness practices to the fast-growing contemporary Indian market segment. We were tasked with leading the brand in this new direction through a design refresh including an updated identity, logo, packaging and a completely new retail experience.
Project management Research & ideation Naming Creative direction Food styling Graphic design Packaging design Implementation management
When the successful Bangkok based cafe brand “Roast” wanted to expand their business into the convenient/quick cafe sector they approached Whitespace to create a sub-brand and design the cafe experience to reflect this concept. Starting with the naming, we worked with the Roast team to develop “Daily Roast” which would be the identity they would implement for all their new kiosk style cafes. Targeted towards the quick grab-n-go clients in the heart of Bangkok’s busy business districts, the brand and cafe experience needed a refresh to help lighten the mood during the busy and hectic workdays. Using playful design elements, a food themed icon system in the environmental graphics, menus, menu boards and collateral in conjunction with the warm wooden interior design the result was welcoming consumer experience and served as a quick escape from the massive concrete and glass office complex.
Project management Research & ideation Naming Creative direction Food styling Graphic design Signage design Implementation management
The Dock, a chain of seafood Kiosk eateries traditionally located in gourmet groceries throughout Thailand was ready to rebrand and launch into the full service restaurant business. Knowing the competitive nature of the food & beverage business in the fast growing Asian market they needed a strategic brand consultant to guide them towards success as they ventured into this new sector. After getting a better understanding the local seafood restaurant market and seeing The Dock’s business plan - the rebranding exploration was ready to begin.
Working directly with the owners and closely with the marketing team from The Dock, we were able to arrive at a brand solution and restaurant environment that appeals to both families and couples looking for an exceptional casual gourmet seafood experience.
The brand colors of black and white creates a classic atmosphere inside. While the exterior of the restaurant incorporated modern styling with pops of bright yellow which was inspired by the classic fishermen slickers. The success of The Dock’s flagship restaurant lead to the decision to implement the new branding and interior design to their kiosk eateries in gourmet groceries as well as open more full service restaurants throughout Southeast Asia.
Project management Research & ideation Creative development Food styling Graphic design Packaging design Implementation management
Sourced Grocers is a local grocery store and deli inside of a community mall, The Commons, in a popular Bangkok neighborhood. The goal of the brand and interior design by Whitespace was to create a natural and human touch feeling to go along with the wholesome and honestly sourced food offering. Craft paper and biodegradable materials were used for the shopping bags, packaging and take away containers. The Sourced Grocers logo was stamped onto many materials and inside the store / deli the logo and environmental graphics were hand-painted in white onto black subway tiles.
Agency: Whitespace Ltd. Project location: China
Project management Research & ideation Creative development Food styling Graphic design Packaging design Implementation management
A cafe specializing in Thai tea and dessert based in China wanted to capitalize on the growing demand for all things Thai in the Chinese market— that is when Chapayom was created. The new chain of Thai inspired cafes was the result of a playful interpretation of a traditional Thai folklore and the friendly nature of Thai people, which has proven to be favorited in the Chinese market.
All of the design elements used in the branding were inspired by Thai culture and heritage, from the main brand color of orange which represents the energy of red and the happiness of yellow to the contemporary reinterpretation of the “Yak” (the Thai folklore giant) into the Chapayom logo design. Following through with this concept we implemented illustrations, collateral, packaging, counter menus, digital menu boards, signage and interior designs to all the Chapayom cafes throughout China. Chapayom started in Shanghai but has since opened many locations throughout China and more locations are planned for the future!
Project management Research & ideation Creative development Styling Graphic design Packaging design Interactive design Implementation management
Lifeford Paris Cosmetics had become very inconsistent over the years and needed a branding overhaul. We were tasked to research market trends in the beauty industry and derive creative solutions which would work for many years to come. As an expanding international brand it was imperative to improve the brand image in order to successfully compete with global brands. It was also very important to design a system which helped with consistency and longevity throughout all brand touch-points from marketing collateral, catalogs, product packaging, website, environmental graphics, store cabinets and retail store designs. The new brand DNA of Lifeford Paris Cosmetics was inspired by the natural ease of beauty and sophistication of Parisians - that “Je ne sais qui” quality of allure.
Project management Research & ideation Naming Creative direction Food styling Graphic design Implementation management
The Lobster Lab is a new restaurant kiosk concept specializing in unique shellfish recipes. The concept for this restaurant was inspired by traditional open-air fish markets like the famous Fulton Fish Market in New York City and the Maine Avenue Fish Market in Washington D.C. where fishermen sell their fresh daily catch and also cook for you all in one place. The branding and restaurant design reflected this heritage with the use of hand lettered signage and menu boards to the choice of industrial surface materials that line the open air kitchen and seafood display. Playful patterns and jaunty brand tone helps update the traditional seafood kiosk to feel approachable amongst the cosmopolitan clientele. The success of the first Lobster Lab kiosk has lead to future expansion of the brand throughout major Asian cities.
Project management Research & ideation Creative direction Styling Graphic design Packaging design
The tremendous growth of active leisure wear in mainstream culture has created a very competitive environment within this segment of retail with globally recognized brands like Lululemon, Adidas by Stella McCartney and Sweaty Betty outfitting people in activewear in and out of the gym.
In order to stay competitive, D&P sought the help of our agency to elevate their branding to the global level. One of the biggest challenges with the project was the name of the brand — since it was already an established activewear name in the local market we wanted to maintain brand recognition for existing customers while updating it to appeal to a greater audience. Our solution was focused on creating a recognizable symbol inspired by the Feng Shui mystic knot that incorporated the two letters (D & P) of the name to arrive at a mark that paid homage to the brand’s heritage while conveying the sense of a dynamic — active lifestyle.
Since Feng Shui principles were very important to the client we ensured that every aspect of the brand design followed suit. These subtle Feng Shui elements are reflected not only in the logo design but also in the color palette, pattern and rounded edge of the hangtag and packaging.
Agency: Whitespace Ltd. Project location: Kuala Lumpur, Malaysia
Project management, Research & ideation Creative development Graphic design
Gamer’s Hideout is a one stop retailer for all things related to the digital lifestyle that was in need of a rebrand. We took inspiration from the underground hacker/gamer culture and began with redesigning their existing ‘devil’ logo by simplifying it to mimic flat icon systems often found in backend UI and created an edgy wordmark with glitch-like lettering. The glitch theme was applied to all branding touch-points and can be seen implemented in the Gamer’s Hideout merchandise, shopping bags, reward cards and employee uniforms. Lastly, the retail experience was lead by the visual branding style and incorporated high contrast color schemes and dark material finishes to reinforce the brand as a true place for gamers and tech lovers.
Project management Research & ideation Creative direction Food styling Graphic design Implementation management
Patissez an international dessert cafe chain from Australia known for their signature FreakShakes decided to expand into Southeast Asia and while Patissez was an already an established brand, they needed assistance in localizing their brand identity to cater to the Thai market. The challenge was to design a cafe experience that was inline with the Patissez brand and implement the current branding while also creating content and assets that would appeal to the local cafe goers. As part of the transition, we knew that language could sometimes be an issue so we developed a system of icons to represent each food & drink category that Patissez serves: doughnut (pastry/dessert category), hamburger (savory food category), coffee (coffee/drinks category) and a FreakShake (sweet drinks category). This icon system was used on the take away packaging, environmental graphics and the menus which proved to be helpful in easing the language barrier and making the brand feel more accessible. We also helped develop a brand tone-of-voice that is playful using quotes throughout the store such as “get your freak on” and “my milkshake brings all the boys to the yard”, and incorporated the brand’s hashtag #FreakShakes which became very popular among the younger customers who love to Instagram.
Project management Research & ideation Creative direction Styling Graphic design Implementation management
Bangkok Bootery, founded in 1937, is an established manufacturer and retailer of luxury and exotic leather products. Bangkok Bootery needed an identity update to reflect the contemporary demands of their customers. The challenge was to develop an identity that enhances the brand’s luxuriousness which is reflected through their premium products while staying true to their rich heritage in “The Exotic” retail sector.
Project management Research & ideation Creative direction Graphic design Packaging design
Thammachart Seafood a leading seafood purveyor and importer whose products are available in grocery stores throughout Thailand needed assistance with increasing their in-store visibility. As an established household name we expanded upon their current branding to create new icons for chilled, frozen and ready-to-eat products, packaging labels, counter displays, shelf wobblers, shelf stoppers and roll-up banners.
Project management Research & ideation Creative development Naming Graphic design Packaging design Interactive design Implementation management
For NooYoo we wanted to create a new image for body piercing and provide a hip alternative to the traditional jewelry stores. Starting with the name, which highlights the personal significance of body piercing - the identity itself is presented confidently, but with a soft edge. The key color nods to clinical sterility and cleanliness. Its tagline further projects confidence and expertise.
Packaging was a part of an integrated brand design solution for NooYoo, so we set out to reinvent low-cost jewelry packaging by creating a collectible, branded glass container, with color-coded caps to help customers distinguish between ear, nose and belly button jewelry.
Project management Research & ideation Creative direction Food styling Graphic design Packaging design Interactive design concept Signage & wayfinding design
VT Namnueng, a popular Vietnamese / Issan market complex that includes a grocery store, restaurant and conference hall was in serious need of a rebrand as part of their expansion. The re-branding strategy was geared to attract younger clients and families by giving it a fresh modern look inspired by traditional Vietnamese cuisine and textures.
Project management Creative development Creative direction Interactive design Implementation management
Whitespace is a brand and interior design consultancy located in Bangkok, Thailand. While most of the design work are for clients - creating a strong identity for the company is also very important. The Whitespace brand is purposefully minimal to allow the imagination have space to explore. Pride is taken in not over designing - and every detail has a purpose which can be seen in both the agency’s internal communications (employee manual, company intranet, staff t-shirts, etc.) as well as client facing marketing materials (company website, brand collateral, project pull-sheets, tabloid ‘zine’, etc.).
Freelance Project location: Thailand
Research & ideation Creative Graphic design Website design & implementation
PAMI, a deskware products brand whose name is derived from the Sanskrit word “paramita” meaning “completeness”, requested that I design and implement their website to launch a new luxury line of functional and attractive deskware, including leather trays, pads and coasters.